#ContentChat Discussion: Global Content Marketing I had the pleasure of being the guest on Erika Heald's great Twitter Chat #ContentChat on 7/25/16. Below is a recap of the discussion. [View the story "#ContentChat Recap: Global Content Marketing" on Storify]  
Do you believe content marketing is overshadowing the efforts of link building? Are they co-existent? Or are they separate? Should content marketing and link building be conflated? For instance, they share common end goals, including, but not exclusive to brand building, creating/building relationships, improving online visibility/SEM, and help drive traffic/SEO. Although content marketing and link