secret stuff stuff



It’s not the size of the dog in the fight, it’s the size of the fight in the dog. – Mark Twain


Anyone who has ever watched Space Jam, knows the true “secret” to the “Secret Stuff” was just believing you can do it and that the secret stuff was simply basic water in a bottle but I digress… (if you didn’t know this you had from 1996 to now to know so spoiler alert, fun fact I was four at the time) So I will save you some time in reading and give you the most simplistic answer now, and if you want to read the rest you certainly can. The secret, as I’m sure my opening line basically gave it away is believed in yourself. Whatever brought you here to this post whether it be you’re fresh out of college and want to read up on advice on how to be a super successful social media content producer or you’re a marketing person who just likes to read what fellow marketers have to say or you’re a small business owner and you want to know what can you do to get started in social media that can be impactful and successful: It’s all just a game of trial and error. Whatever you want to achieve, just go out there and do the work, it’s as simple as that. You can follow every person who claims to know exactly what to do to get you where you want to be but it might not work for you. You have to take into consideration your audience, your purpose for being online, the image you are trying to portray online, the product, message, or service you’re trying to get across to people…when you ask yourself how do I approach this? But this job, this work, it takes passion, creativity, a slight hint of crazy (but that could be just me), and patience.

One thing about getting into this field is that this is a forever changing, forever learning, and a forever adapting line of work. What was relevant today as far as style, approach, strategy, etc. may become completely outdated by this time next week. Just as trends come and go as quickly as you can blink in the social media universe, so does the nature of this industry. But it’s not all bad. I mean this line of work, whether you are in Social Media Marketing, Email Marketing, Content Marketing, Digital Media Marketing, Transmedia Marketing, etc. (basically insert almost any powerful noun in front of marketing and you have a winner these days but again I digress…) they all somewhat play a part in the other and it’s almost to the point where you can’t do one without doing the other.

For someone like me, I don’t take for granted having a job in this field. If you look at how far social media has come (from a business standpoint), who knew 10 years ago that people would not only have a job involving social media, but that these jobs would become crucial to growth, credibility, and sustainability to a business itself and play a significant role in basically every facet of most businesses.

Social media allows salespeople to see what prospects are saying about their brand and competitors…You can really get to know his or her needs through social listening. It’s a great way to research a market and initiate conversation leading to a sale. – Jennifer Fong, Direct Sales Social Media Expert

1. Don’t Listen to Everyone on Social Media

Yes, just like the Geico commercial about “They can’t put anything on the internet that isn’t true…and where did you hear that? The internet”.

Refresh your memory.  But it is true.

Here are some things to look at when evaluating the merit of someone’s “social media know-how”:

  • It’s NOT a numbers game. You can’t simply go off of how many followers or connections one may have. Let’s eliminate the “bots” as followers, the fact they have followers because they suddenly became famous somehow, that they have been online since forever, or buying followers. But what are they saying? Does it apply to what you’re trying to achieve or catch your interest? Recognize that a scholar may just be new to social media, maybe have 50 followers, but the knowledge that they are expressing is a gold mind. It also depends on your audience whether or not the goal for “high following numbers” is even necessary (more so B2C than B2B). If people hired people just off of their resume, then what would be the point of having the one-on-one interview? Evaluation. So evaluate the person you’re receiving information from. Just keep in my mind to judge by merit of content and not by the visual presentation.
  • Not everything will work for everybody. Take the advice that works but be original. Be yourself. You can read how to do this or that in this many steps all day long, but you have to figure out what works best for you and what you feel will be most effective. Again, it’s a game of trial and error.

2. Target and Research Your Audience. Build Relationships.

The most important thing people need to know is that they need to develop relationships more than they need to develop leads, because good relationships will turn into leads. People share a lot of information, and if you monitor and listen to what they are saying, you will eventually be able to engage in a meaningful conversation with them.


I loved this quote from Social Media Coach for Tatu Digital Media Janet Fouts, “If you write them a message with a pitch and a link to your website, they will be uninterested.” Instead, if you state problems they may be having, inform them of solutions, and then present to them why select your product or service as that solution, then you have their attention. She goes on to say, “If you really listen to what they are saying on social media, you can open doors and start a conversation without having to make a cold call.”

H2H – The Human to Human connection. People today want to be engaged on a personal level. Don’t sell them a gimmick or sales pitch, sell them a belief in which they can see is genuine. I cannot stress this enough, it is not a numbers game. Don’t become one who just shares content to get a high following. What’s the point of being in connection with one thousand people but not one of them is interested in anything you have to say about the things that matter to your business? If you share good content with your social networks that fit your target audience, it can spread easily, increasing your visibility with new leads.

3. Have Fun.

Yes, sounds corny right? But it’s true. Everything in your creative arsenal does not have to be about the business, in fact, probably 40% will be about whatever is trending throughout the day or a topic in something that interested you that you wanted to share. If you’re going to be staring at a PC all day, share something that made you laugh. If people are having fun, they’re going to work harder, stay longer, maintain their composure in a crisis and take better care of the business. Enjoying interacting with people, thinking of creative ways to get to people to view your content and hear your voice, will make things run much smoother. Realize that you will figure things out as you go along, just have fun while you’re doing it.

Remember to believe in yourself…that’s the “secret stuff”.

I leave you with this visually informative video – Socialnomics 101.

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