MY METHODOLOGY: UNDERSTANDING YOUR "WHY" LEADS TO ARTICULATING YOUR STORY

The Power of Stories Creates Trust. Trust Leads to Loyalty.
Loyalty Leads to Brand Advocates and Sales.
Let us Help you Articulate Your Story & Humanize Your Brand In Hopes of Increasing Revenue.

I do not begin a single engagement without examining people’s “why”. My entire methodology pushes and places this essential question at the center, where it belongs, and identifies the fundamental purpose of why our people are in business. I want to understand your “why” to be able to illustrate your story to others.

Storytelling is a method of building strong relationships with your customers and a thriving community of loyalists over time. Your story identifies what your passions are and serves as the foundation for all your future content developments. I want to make your story personal. People trust other people. People feed off of personality because it is relatable and resonates.

The core reason why your story should be personality-driven is so that it will provide someone real for customers to trust. Trust not only leads to maintaining a sense of pride of being involved with your company’s products and/or services. They can relate and understand your message and what you stand for. This is what I want to bring to the table. Your story to others. But not only your story, but for them to be able to understand it and relate to it.

BUILDING YOUR BRAND IS ALSO ABOUT HUMANIZING IT!

DIGITAL MEDIA WON'T WORK FOR A BUSINESS IF YOU'RE ONLY "EXISITING" ONLINE & PEOPLE TURST PEOPLE SO HUMANIZE YOUR DIGITAL IDENTITY

When a brand is able to make a sincere connection with a consumer, something incredibly powerful happens. Beyond mere fleeting impact, that moment of connection provides a foundation for long-term advocacy, loyalty, and a sustainable bottom line.

Being authentic and genuine isn’t something that companies can fake. Consumers are smart, and they expect a lot from the brands they choose to support. More than a great product or service, it’s the passion and cause at the core of the company that builds this much deeper emotional connection between the brand and the customer. All of which can be fostered through personal, meaningful, and relevant content.

I wants to help you get to this point not only with your content but also in your brand message and identity overall! It’s vital! It’s not enough just to “exist” online via websites, social media, etc. It’s not enough to just post constant content on social media sites and think you will thrive off of that. You need to have a plan, a purpose,  and a message  to bring real results. I think I definitely try to help you in all these factors.

DESIGN. CREATIVITY. ENGAGEMENT.
DIGITAL & SOCIAL MEDIA.
I LIVE & BREATHE THIS STUFF!

My approach emphasizes simplicity and the removal of superfluous elements in a design. I focus on a clean code base. This is what I do and dare I say it…I do it well and learning how to do it better each and everyday. I am very passionate about assisting in creating and/or magnifying your digital identity!

In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer’s needs, and it must provide a product or service that delivers the promised benefits.

–  Jay Levinson

Branding is not a difficult thing to do if you know who you are and how you want to be perceived by others. Yet quite often you might not be focused on your brand, instead putting your attention on your products or services to lead you to customers and increased revenue. That’s fine if you’re the only business selling a particular product or service, but that’s a rarity. This is why branding is imperative not just for big corporations, but also for small to midsize businesses. In fact, it may be even more important the smaller the business is.

Many get caught up with the word “brand” and believe it’s this colossal term reserved for corporate powerhouses. The reality is that every company (and in this day of social media, most individuals) should establish what their brand equals. And it’s not only about your brand but your marketing strategy  utilized with your brand.

Companies that Succeed Online Need to Have:

  • Brand Identity
  • Proper Experience on the Right Platform
  • A Defined Message & Core Values Established
  • High Quality Design
  • Knowing Your Prospective (Target) Audience
  • Knowing How to Reach Your Prospective (Target) Audience
  • Maintain Your Clientele
  • Growing Your Client/Customer Base
  • Growing/Maintaining Your Revenue

I can assist you through everything listed above and more, from every step starting with the conceptual stages to engagement to maintenance. Contact me and I can listen to your ideas, your issues, your goals, your vision (goals and visions are in fact two different things),  and can work with you on the best approach in moving forward.

If people like you they will listen to you, but if they trust you, they’ll do business with you.”

–  Zig Ziglar

From branding, graphic design, inbound marketing, social media integration, website development, to copy writing, targeted PR and online management, Unity can provide leading advice and supervision for music brands on behalf of artists and producers of all sizes.

So you’re an aspiring (or already established) artist/producer but you’re having a difficult time standing out and getting things going? Well keep making music and let us assist you in establishing your digital imprint to allow more people to discover your music, create a marekting strategy to get more “buzz” about you, establish your name and brand, and work with you to get more revenue in your pocket.

For a Music Artist/Producer to Be Successful in the Digital Sphere They Need:

  • A Brand Identity/ Digital Imprint
  • Website (Design and/or Advice for Improvements)
  • Social Media, Video, & Email Marketing
  • A PR Story
  • EPK
  • Content Creation
  • Fan Monetization

I can provide all of these services and work with you on establishing every facet of your growing audience as well as assist in making a plan and offering a platform for ecommerce for both your music, clothing, accessories, etc.  I know how to make ecommerce work allowing positive PR and letting your fans support you directly.

I care about the upcoming “best-new-thing” artist/producer out there and even those who have been established for a long time and want to rebrand themselves or go to the next level. It’s never to early or too late. I want to start working with you and help you fast track to your goals.

Music is what you do and you do it will. Branding & Marketing is what I do. I want what you do well to be heard by everyone! It’s all about uniting networks!

Products are made in the factory, but brands are created in the mind.”

–  Walter Landor

For illustration purposes, let’s use the example of someone launching a clothing line.

Creating and launching a clothing line can be quite daunting but if it is done right, the potential of success, profits, and satisfaction is tremendous. Most entrepreneurs who decide to launch a clothing label have a lot of passion and conviction in the power of good clothing and unique design. It goes beyond making money and into the realm of contributing something to this world. This passion attracts me to work and help launch such brands.

Now I am not a fashion design expert and I know nothing about fashion (unless you count all the years of watching Project Runway and other similar shows with my wife). But I do understand the digital sphere and how to take what you have and find the audience that will love your products.

A Successful Launch of a Clothing Label Digitally Involves:

  • A Brand Value Proposition
  • A Brand Identity
  • A Brand Message
  • Website / Online Store / eCommerce Platform
  • Social Media, Video, & Email Marketing Setup & Strategies
  • Promotions
  • Pricing & Sales
  • Profits & Expansion

I can provide many of these services and give advice and insight based off of what we see with the reports we can make working with us. My team and partners I work with have various experience in working with sales, profit, and research from your competitors and your audience.

Most starting clothing brands have limited budgets, and your best bet is to focus on online marketing to get the word out there. I want you to succeed! If you have ambition to want to keep the engine running, I have the ambition to keep you on the right road heading in the right direction to succeed in the digital market.

Again this same information can be applied to “product” generated companies: jewelries, bakeries, accessories, other items, etc. I just gave a specific example involving clothing lines from working with a view clients in that realm.

MY APPROACH

BELOW IS A BRIEF "OVERVIEW" OF MY APPROACH I USE WITH SOME OF OUR MARKET SEGMENTS BASED FROM ACTUAL EXPERIENCE

A BRAND IS NOT JUST A LOGO, A WEBSITE, PRODUCTS, SERVICES, OR YOUR BUSINESS CARDS…

IT’S AN EXPERIENCE!

BRAND STRATEGY

  • BRAND RESEARCH
  • BRAND POSITIONING
  • BRAND DEFINITIONS
  • CONTENT STRATEGY
  • NAMING SYSTEMS
  • MESSAGING

BRAND   IDENTITY

  • DEFINING IDENTITY & PURPOSE
  • TREND FORECASTING
  • EXPERIENCE STRATEGY
  • VISUAL DESIGN
  • COLOR
  • CONCEPT

MY MARKET SEGMENTS

INTERNATIONAL BUSINESS

KEYNOTE SPEAKERS

EDUCATION

SMALL BUSINESS

RETAIL / APPAREL

ONLINE PERSONALITIES

LARGE CORPORATIONS

ECOMMERCE

NONPROFITS

GOVERNMENT

MUSIC

STARTUPS