DIGITAL VS REAL WORLD

Marketers... Is Your Digital Interaction Greater Than Your Real World Interaction?

#SocialMedia isn’t a hobby for majority anymore. It’s a way of life. It’s validation. It’s the appearance or constant reminder of what is perceived as success, happiness, what to love, to hate, to think, or anti-think. It’s so much good but also bad. Love-hate relationship.

Honestly, we all want to appear we are doing or striving to do big things and convey that in our perfectly filtered Instagram posts, elongated descriptive words in our LinkedIn profiles, show our speed and within conveying timely tweets, etc. You see my point.

But the reality of the matter is this. Yes, followers are awesome, but a community is better. Growing numbers are cool, but growing relationships is phenomenal. People valuing tweets is what most strive for. People valuing life is what we all should strive for. I’d choose real life over all the digital fame out there.

As marketers, social media analyst, social media managers, brand leaders, social influencers, etc.

  • we schedule posts
  • we study data
  • we study audiences
  • we study and evaluate trends
  • we are notified a million ways on things that can impact our metrics, conversions, goals, and even revenue.
  • we search for the next big thing to put us at the top in our respected industry, against our competitors, or to our target niche audience

The crazy thing is just “being human” and showing humanity can do so much.

Be Human!

Don’t forget that there are humans on the other side of the screen, and as such you should act and talk like one!

Talk like a human, not a robot.
Represent your brand with emotion and truth instead of false truths and beefed up social noise. If we literally did unto others as we would want them do unto others, would solve so much stuff and we would gain so much as well.

Let’s not get lost in all the accolades that we strive to obtain and maintain every day on social media.

We get a limited amount of breaths, blinks, thoughts, words, moments in an hour, a day, a week, a lifetime even. And though social media is my job, which I love, does being verified or millions of followers or “going viral” worth the time spent there and time lost elsewhere?

If I can have a bit of both along the way, fine. But balance is necessary. Sacrifices will always be made. How can you truly value life looking at it from a screen and not with your own two eyes? You don’t have to travel to exotic places to see the beauty in the world.

It’s a privilege to be alive!
It’s great to tweet and connect with people from all over the world which I think was the initial point of Twitter. I’ve found friends I wish I had my whole life, a career, some awesome experiences, & achieved better grammar because of this platform.

Be Social!

The whole point of social media is to be social!

Be opinionated but respectful & orderly. Disagreeing isn’t initially hating. You can understand someone else’s opinion & still not agree. But ultimately when you put the phone & pc away & see the back of your eyelids… Is your first thought social media?

Yes I know I’m all over the place with this which is why I tend to do so on a regular basis with these brief written thoughts. But as I was originally tweeting this and now typing this as a blog post, I myself am evaluating me and social media. I use it to fulfill my duties to take care of my family but also be connected with the world and learn so much from so many.

I also tweet so much for other brands, companies, people, etc. that I don’t get as much of a chance as I use to do so to go crazy on my own channels. At the same time, I treat everything now from a PR approach.

Social Media isn’t a hobby for majority anymore. It’s a way of life. It’s validation. It’s the appearance or constant reminder of what is perceived as success, happiness, what to love, to hate, to think, or anti-think. It’s so much good but also bad. Love-hate relationship.

As much power social media has as far as influence, as part of our lives, how we communicate, let’s take it offline as well. Be verified in the hearts of your families. Be heard & seen to your loved ones. Put as much effort into studying yourself like your audience. Again commit to life!

Final Point...

Here’s a thought…

How sad would it be if all the followers you’ve accumulated on every social media platform you have, came to your funeral and no one from your immediate family showed up because they didn’t “know you”? Be transparent off the screen not just when you’re recording.

We’ll all have an entire library of written moments when we are dead. Let’s not have an entire library of IOUs to real world moments because we were too caught up in digital ones with a conversion value of some hearts and retweets. Seek more “I love you’s” than hearts & retweets.

But again, if you have that balance, no worries. But I don’t care how well you think you’re balancing, I promise as I reread this a few times (and I’m sure there are still spelling errors) I had to sit and check and evaluate my own self. Maybe do the same?

T out ✌️

You can see the original Twitter Thread with all it’s spelling and grammar error-filled glory here.

(Come on Twitter, we need an edit button stat!)